Sendwithus | April 17, 2018
I’m sure you’re not alone if you are. But this isn’t your typical how-the-GDPR-will-kill-your-marketing post. We’ve all read enough of those to last a lifetime. Yet the fact remains — the European Union’s General Data Protection Regulation is here to stay. And with all the recent furor over Facebook’s (mis)handling of user data, an eventual
Sendwithus | April 5, 2018
Sendwithus co-founder and CEO, Matt Harris, recently published an article in Chief Marketer about several ways B2B marketers can leverage interactive elements in their email campaigns. Traditionally associated with B2C marketing, and sometimes with eye-rolling disdain, B2B marketers are discovering that interactivity can work for them, too. Find out what Matt had to say about making
Matt Harris | March 15, 2018
I recently spoke with Erika Morphy of CMSWire.com about building an effective digital experience team. I wanted to take a minute to expand a bit on what we talked about. Digital experience (DX) is evolving so rapidly that many enterprises are struggling to keep up. Traditionally, organizations have treated each digital channel individually, with different
Sendwithus | March 8, 2018
Congratulations! You have a new customer! But don’t break out the champagne quite yet — this is only the beginning of the story. Your Welcome email should carry a new user from the excitement of signing up or making their first purchase toward an increasingly positive experience with your product or service. An effective Welcome
Sendwithus | March 2, 2018
Matt Harris, Sendwithus co-founder and CEO, recently published an article on DestinationCRM.com on choosing the right email template management system. Matt’s analogy — and one we hear often around the office — is that moving to cloud-based template management for your transactional emails is a lot like moving to a content management system (CMS) for
Sendwithus | February 28, 2018
MarTech Advisor recently interviewed co-founder and CEO, Matt Harris, about how Sendwithus is helping organizations take advantage of the often missed opportunity their transactional emails represent. Find out what Matt had to say about: The importance of personalization in creating custom email experiences How B2B businesses can leverage interactive email content to engage customers and drive
Will Warren | February 20, 2018
At Sendwithus, we use Asana to track all tasks and projects within the company, from Sales to Marketing to Operations, including Product Development (but that’s a separate blog post). Asana allows us to funnel tasks to the right people, making sure no task is ever lost while ensuring cross-team collaboration and approval. General Company Structure