Is the GDPR about Location or Citizenship? And Should You Care?

Following our recent webinar, Marketing for Consent: How to Make GDPR Compliance Work for You, one of the participants posted the following question: “The webinar says that GDPR applies to location not citizenship. I’ve read otherwise. Can you clarify?” The application of the GDPR is not based on citizenship — the very notion of businesses accessing

ICYMI: 7 Interactive Email Ideas For B2B Marketing

Sendwithus co-founder and CEO, Matt Harris, recently published an article in Chief Marketer about several ways B2B marketers can leverage interactive elements in their email campaigns. Traditionally associated with B2C marketing, and sometimes with eye-rolling disdain, B2B marketers are discovering that interactivity can work for them, too. Find out what Matt had to say about making

How to Build an Amazing Digital Experience Team

I recently spoke with Erika Morphy of CMSWire.com about building an effective digital experience team. I wanted to take a minute to expand a bit on what we talked about. Digital experience (DX) is evolving so rapidly that many enterprises are struggling to keep up. Traditionally, organizations have treated each digital channel individually, with different