ICYMI: 7 Interactive Email Ideas For B2B Marketing

Sendwithus co-founder and CEO, Matt Harris, recently published an article in Chief Marketer about several ways B2B marketers can leverage interactive elements in their email campaigns. Traditionally associated with B2C marketing, and sometimes with eye-rolling disdain, B2B marketers are discovering that interactivity can work for them, too. Find out what Matt had to say about making

How to Build an Amazing Digital Experience Team

I recently spoke with Erika Morphy of CMSWire.com about building an effective digital experience team. I wanted to take a minute to expand a bit on what we talked about. Digital experience (DX) is evolving so rapidly that many enterprises are struggling to keep up. Traditionally, organizations have treated each digital channel individually, with different

Sendwithus and Asana: Making the Most of the Right Tool

At Sendwithus, we use Asana to track all tasks and projects within the company, from Sales to Marketing to Operations, including Product Development (but that’s a separate blog post). Asana allows us to funnel tasks to the right people, making sure no task is ever lost while ensuring cross-team collaboration and approval. General Company Structure

How to Organize Your Email Team to Scale

Despite the hype around social media and chatbots, email is still the primary method of communication businesses use to reach their customers. Some 80% of marketers surveyed in 2016 said email was core to their business, while email use among white-collar Americans rose 17% year-over-year. Millennials spend the most time on email of any age