How to Send Email like Uber

Uber is a company built around the customer experience; from the slick app to professional drivers, every step is designed to convey a polished brand and experience.  One of my favorite parts of the Uber experience is the receipt email you get after taking a ride. And that’s not just because I’m an email buff

Debugging Churn With User Post-Mortems

As soon as we started programming, we found to our surprise that it wasn’t as easy to get programs right as we had thought. Debugging had to be discovered. I can remember the exact instant when I realized that a large part of my life from then on was going to be spent in finding

Using Preheaders

You may have noticed the Template Editor looks a little different this week. The subject and preheader inputs have been moved into their own separate tabs. Now with the full editor window it’s easier than ever to use dynamic content in your subject lines and preheaders. We’ve already written about preheaders here, but let’s quickly

Getting the Most Out of Your Preheader Real Estate

What Exactly Is a Preheader? When your email client displays the contents of your inbox, it gives you a couple of pieces of information. Most obviously there’s the sender and subject – these are handled pretty much the same universally. Then there’s some information on when the email was received, if it has been read,

No Newsletter is Good Newsletter

Despite our frequent disapproval of newsletters, we understand that there is a certain need to maintain regular contact with users, even if they’re not constantly engaging. We know how hard it is to give up cold turkey, though, so one of the main goals of assembling our How to Email Like a Startup guide has