A New Approach to Drip Campaigns

Patience and persistence are the most powerful forces available to people who want to make change. That’s why, for marketers, drip campaigns are such an effective tool. Not only do they allow you to do more with less, but they also nurture your leads, inching them closer and closer to conversion. We worked closely with

3 Simple Ways to Write Subject Lines that Get Your Email Opened

What determines a good email? Let’s face it, we decide whether or not to open an email the same way we decide whether or not to open a book, by the cover. And that’s why the key to great email starts with the subject line. After the sender name, subject lines are your first point

SuperHero Email Recap

Earlier this week, I was in Denver, Colorado, visiting our good friends at SendGrid. I was mostly in town to sample the amazing Denver BBQ but I had a secret side mission: a live webinar with SendGrid’s Jillian Wolhfarth, talking smack about transactional email and sharing some exclusive case studies demonstrating email optimization. If you

Editing HTML Emails without Technical Knowledge

The process of creating well-designed emails can be horrendous. But emails are written in HTML so it’s just like creating a web page, right? Wrong. Most email applications support only a small subset of HTML features and this subset often varies across email apps, leaving an even smaller subset of features that actually do work