On November 30, 2016, Luke Martinez of SendGrid and I hosted a webinar about Email Deliverability. Luke is a Deliverability Consultant and helps companies sort out complex issues, guiding them on the road to a great Sender Reputation. You put a lot of time, effort, and energy into your email campaigns, however, no one will read them if you’ve developed a bad ‘rep.
A few things we covered:
- 9 most important email engagement metrics for sending reputation
- Top 4 expectations for senders
- How to use A/B testing to try new things without impacting deliverability