Webinar: Sendwithus 101

Earlier this week, we teamed up with our friends at Mailgun to host a Webinar for a group of newbies looking to take their Mailgun game to the next level. We introduced them to the Sendwithus platform (including a demo), talked thru a few transactional email wins and fails, and learned how to identify a dreaded Dead End email.

If this sounds like something you’re sad to have missed, you’re in luck because we recorded the demo!

Demo Highlights:

  • Activate your Sendwithus account and set up an email template
  • Fire off an email through a short code example
  • Set up drip campaigns to follow up with prospects and customers
  • A/B test your emails to better optimize your email templates
  • Preview your emails across different devices using Litmus

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Inlining Like It’s 1999

Update: Gmail made some changes in late 2016 to support CSS styles in the header. Inlining is still a good idea, though, since other email clients may still strip style tags.

One of the more peculiar frustrations of email development is that many email clients strip out the data in your head tag. This means your CSS has to be written inline in a style tag to make sure your emails look fabulous in all clients.

“But,” you may be thinking, “that doesn’t sound very cascading at all!” And you would be right.

Luckily, if you’re using Sendwithus, you never needed to know any of this because we inline everything behind the scenes, automatically. But if, for whatever crazy reason, you’re not using our editor, that’s fine. We’re not even hurt. It’s FINE!

In fact, it’s so fine we want to do something nice for you, so we’ve made our CSS Inliner available for everyone – you don’t even have to log in. Continue…

A Peek Inside Pinterest’s Growth Operation

As part of our mission to develop a platform that serves teams of all shapes and sizes, we love to collect stories about how different teams approach email, internationalization, and growth in general. To that end, we sat down with John Egan from Pinterest, to talk about what it means to run a modern, worldwide engagement platform within a large, multi-faceted growth organization.

Because we’re not the only ones facing a daunting task like this, we decided it would be worth sharing some excerpts of our conversation – with John’s permission, of course – and our take on some of the needs he and his team are addressing. Continue…

3 Key Opportunities to Improve Email Engagement

This post is brought to you by our friend Mary Nielsen. Mary is a donning down-vester, Pacific Northwester, and Marketing Communications Specialist at LeadGenius

Every morning I open my work inbox and greet around 3,467 unread-and-counting emails, wondering if it will ever get down to that coveted and clean (0). It’s a wishful thought. In reality, there are simply too many emails for me to keep up.

I’m not alone, though. Last year, the average number of emails sent and received in a single day was 205 billion. And that number is only rising.

To put such a big number in perspective, Neptune is just over 205 billion miles from Earth.

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10 Email Clients as Game of Thrones Characters

You may have seen the generous shoutout we got from our friends at Pretio in their post about lead-gen lessons learned from Game of Thrones. While we don’t normally write “10 thises or thats” kind of articles, Pretio’s piece got me thinking. So, for no discernible reason – other than fun, perhaps – here we go.

Update: This article was written in early 2016, before some of these characters met their untimely ends.

Gmail = Stannis Baratheon

Both Gmail and Stannis the Mannis have a clear desire to lead us into the future, but neither really seem to want the future to be seriously different from the present. Or the past for that matter. In either case, I don’t think Stannis would support media queries either. Just look what happened to Renly.

Azor Ahai Reborn

No, I’m not going to do these for all of them… probably

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New Open-Source Template – Meow

In conjunction with our friends over at ZURB, we are excited to unleash the latest template theme for our Open-Source Email Template library: Meow! ZURB is known to be the best for responsive emails, due to their Foundation for Emails framework that ensures that even with customization, your emails will look amazing on nearly any device.

Starting with that great foundation, we’ve gone the extra step of running every template through Litmus for a test drive across 40+ email clients and devices. A preview is included below: 

welcome Continue…

Overhauling Your Transactional Emails in Two Days

As an email company, we know all too well the perils of a fractured and inconsistent identity between your product styling and your email design. Email is your primary means of communication with your customers and should reinforce how they see your product. Leaving it as an afterthought can greatly deteriorate your customers’ experience.

Sendwithus’ goal is to make that process easier for transactional emails, but were we leading by example? What did our own emails look like?

Follow own advice

There was no consistency to our emails and this was something we needed to change. The following outlines the steps we took to improve our customers’ experience throughout the email process.

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#TEDC15 Was Delightful and Diverse and I Can’t Wait to Go Back

The Email Design Conference, or Litmus ConpHerence, as it would have been called if I were in charge (yes, we’re all thankful I wasn’t) was the first conference I’ve been to in my professional career that was legitimately fun without forcing said fun upon you. There were times specifically dedicated to “networking” as it were, but they were unintrusive and seemed to mostly center around sharing stories of how we got into the world of email.

Having these conversations, two things became apparent, one immediately, and the other over the course of the three day event. The first thing was that there were very few people representing Silicon Valley. In stark contrast to the more general startup-y conferences, there was very little sales going on. Most speakers clearly had adding value to the community as their top priority, and few people were coming at you business-card-first. In fact, there seemed to be a bit of a running joke that almost nobody had even brought business cards.

we picked them up from the printers yesterday
The other commonality that came up was that everyone I talked to seemed to come from some sort of fine or liberal arts background and had a mostly self-taught tech toolkit. With the word “hacker” being pummeled into meaninglessness, it was incredibly refreshing to be around a group of people that had truly learned their skills in pursuit of filling an immediate need, and pushing the constraints of outdated systems to do it artfully and with care. Continue…

Which Email Service Provider Should You Use?

Choosing an Email Service Provider (“ESP”) is really challenging. You need to trust your provider to get your emails delivered.

This is an important decision that impacts your ability to communicate with your customers. A provider that is cost effective today may not scale with your needs as you grow. With so many good options, it’s difficult to learn how ESP differ and pick one that’s right for you.

At Sendwithus, we partner with the best ESPs and are often asked by customers “Which ESP should I use?”.

The answer is: “it’s complicated”. Here’s how we break it down.

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