Stay out of the Penalty Box: Email Deliverability with SendGrid

This morning, Luke Martinez of SendGrid and I hosted a webinar about Email Deliverability. Luke is a Deliverability Consultant and helps companies sort out complex issues and guides them on the road to a great Sender Reputation. You put a lot of time, effort, and energy into your email campaigns however no one will read them if you’ve developed a bad ‘rap.

A few things we cover:

  • 9 most important email engagement metrics for sending reputation
  • Top 4 expectations for senders
  • How to use A/B testing to try new things without impacting deliverability

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Startup Slam 3.0

On October 1st we held our third annual StartupSlam event in Victoria, BC. The Sendwithus team, in partnership with Workday and the University of Victoria Computer Science Department, took over the Engineering and Computer Science building from 10 AM until 5:30 PM. The event was a whirlwind of activity with over 300 students, developers, and tech enthusiasts coming together for a day of workshops, education, and community building. This year’s record turnout was a 100% increase over last year, and a strong indicator of the growing Victoria tech community.

Startup Slam

StartupSlam could not have been possible without the support of our community partners, sponsors, and volunteers. This year’s StartupSlam was powered by Workday and several Workday volunteers were on the ground helping out throughout the day. Workday also hosted an awesome workshop on WebSockets. More than 20 local companies supported the event, proving how Victoria’s tech community loves coming together to share knowledge and insights with the next generation of developers and entrepreneurs.

All of these companies came together to make StartupSlam 3.0 a huge success.

Startup Slam Sponsors

What is StartupSlam?

StartupSlam is series of workshops presented by leaders in the Victoria tech community. This year we had three tracks of workshops: Junior Tech, Advanced Tech, and Entrepreneur. The entrepreneur track was a new addition this year in an effort to make the event more inclusive to non-developers, business students, and startup enthusiasts. The complete list of workshops held this year were:

Junior Tech Track

Advanced Tech Track

Entrepreneur Track

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We also introduced the “Side Project Side Table” this year, which provided attendees a chance to discuss passion projects with professional developers and mentors. The table was operated and sponsored by Ladies Learning Code mentors, who spent the day reviewing side projects, giving feedback, and discussing with students what they enjoyed building. In exchange for sharing their side projects, students were entered to win a random drawing for a $500 scholarship (furnished by Hello Ventures). It was really exciting to hear about all the great products/ideas that students were building and iterating on.

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What is the point of all this?

StartupSlam has two goals, and no, one of those goals was not to see if we could order the most pizza for any event in Victoria; for the record this crew did demolish over 140 pizzas. The first is to introduce modern and industry focused technologies and concepts to students who are predominantly learning and building in an academic environment. These two styles are very different and, like any industry, the more exposure to how things are done “in the wild” is always a benefit to students who will be entering the job market in the near future.

The second goal is to expose students to the variety of tech companies operating in Victoria. Too often we hear from students that they had no idea how many companies have offices in Victoria. By learning and interacting directly with founders and early employees of these companies, students receive a thorough introduction to the growing Victoria tech scene. The Entrepreneur Track exposed attendees and students to what it is like to build early products, start companies and how to bring an idea to real customers.

Live Code demonstrations

Moving Forward

Another year, another StartupSlam has come and gone. The chaos has mellowed, the dust has settled and now we look forward, to BattleSnake 2017! Look forward to a bigger, more expansive programming competition than ever before. The mettle of your team will be tested in battle and the winner will be the last team standing. What that battle will look like, well, you will just have to stay tuned to find out. Follow us on Twitter and Facebook to keep up to date on BattleSnake 2017 and other community events hosted by Sendwithus.

Thanks again to the following companies for making StartupSlam a success

 

Workday City of Victoria Beanstream Leanpub
Famoso Sendwithus Stembolt Checkfront
MetaLab Fernwood Coffee OneNet Whole Punk Creators
Go2Mobi Kano/Apps Redbrick Ring Partner
Referral SaaSquatch Pretio Interactive Flytographer Starfish Medical
Ladies Learning Code U of Victoria Computer Science dept.

Want to get involved? Reach out to the Sendwithus team at events@sendwithus.com if you are interested in sponsoring, volunteering or participating in BattleSnake 2017 and/or Startup Slam 2017.

Selfiewithus

Email Power Hour and the Prisoner of A/Bzkaban

Earlier this year we began hosting a recurring event at our San Francisco HQ – Email Power Hour. We invite local email aficionados and geeks alike (no dementors permitted) to come hang out with us and enjoy snacks, drinks and email nerdery. This past Monday marked the third such occurrence and this time we focused on the topic of A/B testing.

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Swubie Alex, leading our discussion.

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Webinar: One Size Fits None

Our CEO + Co-founder Matt Harris recently joined up with Dan Buckstaff, VP of Marketing at Jetlore, for a webinar to discuss the trend for “Best of Breed” tech solutions and the importance of email personalization. Fire drills happen, and we know that it can be tough to tune in for an event so we’ve recorded the session and included it below for your viewing pleasure.

Marketing is difficult, shouldn’t I just sign up for one of those all-in-one CRM email marketing systems? That may be the way to hit the “easy button” (and lock you into a large monetary and time investment), however there are tons of other ways to select your martech stack. Companies of all sizes (enterprise to startup) are “unbundling cloud software” by choosing vendors/partner to solve specific growth needs instead of taking years to integrate complex systems.  In order to optimize ROI, businesses are choosing to select the best specialized sales and marketing tools that outperform the native functionality of an all-in-one solution.  

Highlights:

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Webinar: Sendwithus 101

Earlier this week, we teamed up with our friends at Mailgun to host a Webinar for a group of newbies looking to take their Mailgun game to the next level. We introduced them to the Sendwithus platform (including a demo), talked thru a few transactional email wins and fails, and learned how to identify a dreaded Dead End email.

If this sounds like something you’re sad to have missed, you’re in luck because we recorded the demo!

Demo Highlights:

  • Activate your Sendwithus account and set up an email template
  • Fire off an email through a short code example
  • Set up drip campaigns to follow up with prospects and customers
  • A/B test your emails to better optimize your email templates
  • Preview your emails across different devices using Litmus

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Startup Slam II: The Reslammening

This past weekend, we held the second annual Startup Slam on the campus of the University of Victoria and it was a blast. First things first: holy smokes there were a lot of people there. For those that showed up and participated, we’d like to sincerely thank you for being a part of the growing tech community on the island and bringing so much energy to the slam.

If you’re looking for slides or any of the materials from the workshops, check out the slamdule on github. Continue…