We’re sending and receiving more email than ever, and that’s not just because people love email so much that they can’t help it. It just works. And to understand which emails are working and how well, we’ve got a few tricks up our sleeves. What doesn’t always enter the conversation, though, is whether or not the user is comfortable with these methods.
Recently, there’s been an uptick in the popularity of plugins and extensions that block the functionality of tracking pixels. As a marketer, it may be your instinct to panic at this thought, but there are other options, perhaps even better ones, to give you insight into the performance of your emails.