Matt Harris, Sendwithus co-founder and CEO, recently published an article at CustomerThink offering tips on how companies can drive hyper-adoption of their products.
Matt talks about the factors that contributed to the hyper-adoption of Slack, the business communication and collaboration platform, and the strategies that contributed to their success. Currently boasting over six million users, Slack achieved a $1 billion valuation in just two years and quadrupled that just two years later — growth fueled largely by word-of-mouth.
It’s not easy to replicate that kind of hyper-adoption — a term coined by Forrester Research Analyst James McQuivey in 2015 — but it is possible.
Read Matt’s full article for insight into the importance of:
- Share-ability as key to creating the perception of value
- On-boarding that’s both easy and beautiful
- Not harassing your users
- Being obsessive about soliciting feedback — and acting on it
- Marketing strategically
The most important factor in driving hyper-adoption is to meet a real need and meet it exceptionally well. Do that and your users will will be clamouring for your product before your first release — then they’ll do most of your marketing for you.