Introducing Conversion and Revenue Tracking
Earlier this week we released a new feature to track external conversions events and revenue against your emails sent through sendwithus. We grant you control over how, when, and what gets tracked with our simple conversion API and through your sendwithus dashboard. Take a look at how these things show up in your logs and analytics below and, as always, we’re happy to help you get it set up if you hit any snags, just hit us up at email@example.com.
How Do I Get Started?
Configure your templates
Conversions only get attributed to the templates that you care about. And, setup is easy – just pick the templates you want to start tracking and sit back. Check out our tutorial video on the process.
Send us conversion data
Tracking conversions and revenue is super easy with our simple conversion API. Just send us your conversion data through our API with your customer’s email and an optional revenue amount and let us handle the rest.
Here is an example use:
- Customer receives Welcome email
- Customer clicks on a link to your online store
- Customer purchases from your store
- You call our conversion API with revenue data
- We handle the analytics
Data in your Dashboard
We’ve sprinkled conversion and revenue data throughout the sendwithus dashboard to keep the important data in front of you without changing the way you use the sendwithus dashboard. With just a quick glance, you can see which customers have converted and how much they have converted with.
Find your most valuable customers!
Conversions in your Analytics
As we mentioned on our Funzies blog post, conversion tracking is the next big thing at sendwithus HQ! Once you have your conversion and revenue tracking up and running, you will be able to view your conversion, conversion rates, and revenue in your email analytics.
And in the analytics dashboard…
Conversions in your A/B tests
On top of all of that, you can now view all of your conversion information in your A/B tests – Conversion Rate over time and Average Conversion Revenue over time. See the conversion and revenue data you care about on the emails you care about – and even pick winning emails based on their conversion data.