No-sletter Volume 2: Fun With Data

In this week’s edition of No-sletter, we’re talking with Morgan Kazan, who runs email marketing for DonorsChoose, an amazing charitable organization that gives donors control over where and how their donations are spent.

As we mentioned in volume 1, an email that warrants a direct, personal response from your user may be the most valuable interaction you can possibly create. So when we asked Morgan about this, she instantly pointed us towards their consecutive annual donations email.

donorschoose-5year

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