Earlier this year we began hosting a recurring event at our San Francisco HQ – Email Power Hour. We invite local email aficionados and geeks alike (no dementors permitted) to come hang out with us and enjoy snacks, drinks and email nerdery. This past Monday marked the third such occurrence and this time we focused on the topic of A/B testing.
Yesterday, I teamed up with fellow email nerd Matt Gonzales of Kickbox.io to chat about Email Segmentation. We reviewed common ways to segment users, the crucial first step of having a clean email list, how to avoid stale data and covered some real life email examples when data and timing go wrong in the wild.
Don’t be sad if you missed tuning in for the Hangout – we recorded it!
Our CEO + Co-founder Matt Harris recently joined up with Dan Buckstaff, VP of Marketing at Jetlore, for a webinar to discuss the trend for “Best of Breed” tech solutions and the importance of email personalization. Fire drills happen, and we know that it can be tough to tune in for an event so we’ve recorded the session and included it below for your viewing pleasure.
Marketing is difficult, shouldn’t I just sign up for one of those all-in-one CRM email marketing systems? That may be the way to hit the “easy button” (and lock you into a large monetary and time investment), however there are tons of other ways to select your martech stack. Companies of all sizes (enterprise to startup) are “unbundling cloud software” by choosing vendors/partner to solve specific growth needs instead of taking years to integrate complex systems. In order to optimize ROI, businesses are choosing to select the best specialized sales and marketing tools that outperform the native functionality of an all-in-one solution.
- Learn about “Best of Breed” phenomenon for marketing technology
- Examples of tech stack bundles to fit needs/goalsWatch the recording
- Check out the App notes on how to integrate Sendwithus + Jetlore here
This post is brought to you by our friend Jessica Martinez. Jessica is a music advocate, social media enthusiast, and Marketing Director of Kickbox.io.
In this article we’ll be discussing common mistakes email marketers make that keep their messages from reaching the inbox. If you send email, take note, as you may be committing an email deliverability faux pas without even realizing it.
Email deliverability is the percent of emails that land in the inbox. It doesn’t matter how dazzling your email campaigns are if you have low deliverability. Only a small portion of your recipients will ever see your messages. Inbox placement is influenced by many factors, including your sender reputation, so it’s important you adhere to best practices to ensure your messages get delivered.
While it’s common to make errors from time to time, these offenses can land you in big trouble if they occur frequently. This is a big deal because email deliverability issues are not easily fixed.
The following five mistakes will keep you from seeing the results you want. Continue…
While there are plenty of tools out there that help you draft emails using a friendly interface, your true email potential will always go untapped if you’re not comfortable digging into the code a bit. Since email is largely a sort of self-taught profession (I’ve never met anyone with an email design degree) usually this means digging into an email coded by someone else or–and good luck with this–code generated by one of those editors you used to consider friendly.
Our latest addition to the Open-Source Template Library, Cerberus, is a set of templates that is meant to bridge that gap. If you already have a general idea of how HTML works, but you shudder at the thought of trying to sort out the 239 different tables in some existing code, give em a look!
The Cerberus templates were created by our friend Ted Goas to serve as basic frames to build on when creating your own designs, but the first step of doing that is deciding between a couple of different design methodologies: Responsive, Fluid, and Hybrid. His rundown of each method’s strengths and weaknesses is a wonderful jumping off point if you’ve been hearing these phrases but have had a hard time nailing down what they mean.
Earlier this week, we teamed up with our friends at Mailgun to host a Webinar for a group of newbies looking to take their Mailgun game to the next level. We introduced them to the Sendwithus platform (including a demo), talked thru a few transactional email wins and fails, and learned how to identify a dreaded Dead End email.
If this sounds like something you’re sad to have missed, you’re in luck because we recorded the demo!
- Activate your Sendwithus account and set up an email template
- Fire off an email through a short code example
- Set up drip campaigns to follow up with prospects and customers
- A/B test your emails to better optimize your email templates
- Preview your emails across different devices using Litmus
One of the more peculiar frustrations of email development is that many email clients strip out the data in your head tag. This means your CSS has to be written inline in a style tag to avoid being amputated. “But,” you may be thinking, “that doesn’t sound very Cascading at all!” and you would be right.
As part of our mission to develop a platform that serves teams of all shapes and sizes we love to collect stories of how different teams approach email, internationalization, and growth in general. Most recently, we sat down with John Egan from Pinterest to talk about what it means to run a modern, worldwide engagement platform within a large, multi-faceted growth organization.
Because we’re not the only ones facing down a daunting task like this, we figured it’s worth sharing some excerpts of our conversation–with John’s permission of course–and our take on some of the needs he and his team are addressing. Continue…
This post is brought to you by our friend Mary Nielsen. Mary is a donning down-vester, Pacific Northwester and Marketing Communications Specialist at LeadGenius.
Every morning I open my work inbox and greet around 3,467 unread-and-counting emails wondering if it will ever get down to that coveted and clean (0). It’s a wishful thought. In reality there are simply too many emails for me to keep up.
I’m not alone, though. Last year, the average number of emails sent and received in a single day was 205 billion. And the number is only rising.
To put such a big number in perspective, Neptune is just past 205 billion miles from Earth. Continue…
You may have seen the generous shoutout we got from our friends at Pretio in their post about leadgen lessons learned from Game of Thrones. We don’t normally write “10 thises or thats” kind of articles, but now I can’t stop getting hyped for the real premier of Game of Thrones (episode 1 being mostly an extended recap) and I’m stealing Taylor’s theme. So, for no discernible reason, here we go.
Gmail = Stannis Baratheon
Both Gmail and Stannis the Mannis have a clear desire to lead us into the future, but neither really seem to want the future to be seriously different from the present. Or the past for that matter. In either case, I don’t think Stannis would support media queries either, just look what happened to Renly.