3 Key Opportunities to Improve Email Engagement

This post is brought to you by our friend Mary Nielsen. Mary is a donning down-vester, Pacific Northwester and Marketing Communications Specialist at LeadGenius

 

Every morning I open my work inbox and greet around 3,467 unread-and-counting emails wondering if it will ever get down to that coveted and clean (0). It’s a wishful thought. In reality there are simply too many emails for me to keep up.

I’m not alone, though. Last year, the average number of emails sent and received in a single day was 205 billion. And the number is only rising.

To put such a big number in perspective, Neptune is just past 205 billion miles from Earth. Continue…

10 Email Clients as Game of Thrones Characters

You may have seen the generous shoutout we got from our friends at Pretio in their post about leadgen lessons learned from Game of Thrones. We don’t normally write “10 thises or thats” kind of articles, but now I can’t stop getting hyped for the real premier of Game of Thrones (episode 1 being mostly an extended recap) and I’m stealing Taylor’s theme. So, for no discernible reason, here we go.

Gmail = Stannis Baratheon

Both Gmail and Stannis the Mannis have a clear desire to lead us into the future, but neither really seem to want the future to be seriously different from the present. Or the past for that matter. In either case, I don’t think Stannis would support media queries either, just look what happened to Renly.

Azor Ahai Reborn

No, I’m not going to do these for all of them… probably

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Our New Best of Breed Partner Program

The days of the ‘all singing, all dancing’ marketing platforms are dwindling, and are being replaced by customers wanting to adopt cost-effective best of breed solutions for each critical aspect of their email marketing needs.

Sendwithus is the perfect platform to bring your selected set of partners together into an overall solution – and now we are launching the Sendwithus Partner Program to make that even easier! Continue…

The Time for New Templates is Meow.

In conjunction with our friends over at ZURB, we are excited to unleash the latest template theme for our Open Source Email Template library: Meow! ZURB is known to be the best for responsive emails due to their Foundation for Emails framework – ensuring that even with customization, your emails will look amazing across nearly any device.

Starting with that great foundation, we’ve gone the extra step of running every template through Litmus for a test drive across 40+ email clients and devices. A preview is included below: 

welcome Continue…

Implementing Two-Factor Authentication for Dummies

What is Two-Factor Authentication and why you should be interested

It is no surprise that security is a hot topic when building a modern web application. As the CEO of Ashley Madison could probably tell you, having your account stolen is not only annoying, it can be downright embarrassing. Having only a password is no longer the secure option it used to be. Users are vulnerable to social engineering or simple carelessness if they leave passwords on sticky notes (usually attached to their monitors). A password can also be revealed through the use of brute-force techniques by hackers. Therefore it’s no longer a question of should Two-Factor Authentication be implemented in your web application, but rather when.

 

hacking Continue…

The Clash of the Snakes

BattleSnake 2016 was last week, and there is still excitement throughout Victoria about what an amazing event it was! With one hundred more people than expected showing up, BattleSnake turned to be a 350 person event. That’s three times the amount of participants as last year! We completely took over the entire Engineering and Computer Science Building from all day, only to fill up Felicita’s campus pub afterwards. Click to watch the Advanced Division Finals!

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Important News for Mandrill Customers

This week Mailchimp grabbed the headlines of the email world by announcing that Mandrill, their transactional email service upon which a number of Sendwithus customers depend, will be folded into their Mailchimp offering as a paid add-on. They have also provided an FAQ to answer detailed questions.

Mailchimp has given current Mandrill customers until April 27th, 2016 to merge their accounts into paid Mailchimp accounts. Tom Davis at Mailchimp assures us that all Mandrill functionality will continue to work as is until that date, and that for those customers who choose to merge their Mandrill accounts into a paid Mailchimp account that all Mandrill API keys, templates, etc. will continue to work as expected past the April 27th deadline. Continue…

No-sletter Volume 2: Fun With Data

On this week’s edition of No-sletter, we’re talking with Morgan Kazan, who runs email marketing for DonorsChoose – an amazing charitable organization that gives the donors control over where and how their donation is spent.

As we mentioned in volume 1, an email that warrants a direct, personal response from your user may be the most valuable interaction you can possibly create. So when we asked Morgan about it, she instantly pointed us towards their consecutive annual donations email.

donorschoose-5year

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No-sletter, Volume 1: Cellular, Modular, Interactiveodular

Making the move away from a standard newsletter

What if I told you you could see a 70% boost in open rate while increasing the frequency with which you contact your users? This is a story of someone doing exactly that.

Most newsletters seem to exist simply for lack of a better idea. Someone said “we need to use email… more” and someone else said “mk I’ll start a newsletter.” No-sletter is a series of real life ideas and inspiration to help you imagine those better ways and the stories of how they came to be. That’s not to say a newsletter is never the answer, but it should at least be multiple choice.

Today we’re going to go on a journey into the magical world of modular design. For our starting point, I’ve dug up an old copy of this newsletter from our good friends at 8tracks. Back in the days of yore, they had a newsletter much like any other; it had a standard, web-like template, nice looking images, and clever copy. But it had some problems. Continue…