Patience and persistence are the most powerful forces available to people who want to make change. That’s why, for marketers, drip campaigns are such an effective tool for persuasion. Not only do they allow you to do more with less, but also, they nurture your leads, inching them closer and closer to conversion.
Earlier this year, we work closely with Speek to make their drip campaigns even more powerful – driving their user activation rate up to 20% higher than other methods.
“Drip campaigns, in particular, really drive our activation rate in a meaningful way.”
– Matt Turner, CTO at Speek