In 2016, Sendwithus hosted a recurring event at our San Francisco HQ – The Email Power Hour. We invited local email aficionados and nerds alike to join us for some snacks and drinks while geeking out on email. One of these events focused on the topic of A/B testing.
Patience and persistence are the most powerful forces available to people who want to make change. That’s why, for marketers, drip campaigns are such an effective tool for persuasion. Not only do they allow you to do more with less, but also, they nurture your leads, inching them closer and closer to conversion.
Earlier this year, we work closely with Speek to make their drip campaigns even more powerful – driving their user activation rate up to 20% higher than other methods.
“Drip campaigns, in particular, really drive our activation rate in a meaningful way.”
– Matt Turner, CTO at Speek
At sendwithus, one of our favorite customers is SuperRewards. They are a great company that helps game developers monetize more users in their games and apps. When we started working with their Director of Marketing, Derek Shanahan (@dshan), we knew he was excited to get visibility and control over the transactional emails they were sending to their customers’ end users. When we started working with SuperRewards, they were already providing a great email experience by using our partner SendGrid, but we noticed one transactional email that really stuck out; it was a payment receipt sent to the end user.