Don’t Let Big Emails Cost You Big Sales

Despite what they tell you in Texas: bigger is not always better – at least when it comes to email. Sidebar: during my three-year tenure as an Austinite, I was very disappointed to learn that not all toast in Texas is Texas Toast. I know, I know – I was just as devastated as you.

Bigger is not always better when it comes to emails, in fact – huge emails could cost you big sales.


Press Release: Victoria Startup Sendwithus in the Silicon Valley: First BC-founded Company Backed by Legendary Accelerator Y Combinator

For Immediate Release

Media Contact:  Linley Faulkner | Phone:  408-707-5063  |  Email: | Website: 

Victoria, BC  February 12, 2014

Victoria Startup Sendwithus in the Silicon Valley:  First BC-founded Company Backed by Legendary Accelerator Y Combinator 

When Victoria-based startup Sendwithus mysteriously uprooted their entire team to Silicon Valley, friends and colleagues were shocked at the bold move. Within a couple weeks, the 8-person team packed their suitcases and moved into a house in Sunnyvale, California. They told friends and colleagues their goal was to build faster and be in proximity to the Silicon Valley technology scene, but co-founders Matt Harris and Brad Van Vugt had bigger reasons behind the move.

Sendwithus, a Software as a Service (SaaS) company focusing on A/B testing for transactional email, announced their backing by the legendary startup incubator Y Combinator (YC) in a recent TechCrunch article.


Editing HTML Emails without Technical Knowledge

In 2014, the process of creating well-designed emails is horrendous. But emails are written in HTML so it’s just like creating a web page, right? Wrong. Most email applications support only a small subset of HTML features and this subset often varies across email apps, leaving an even smaller subset of features that work across all email apps. So yes, creating an HTML email is like creating a web page – In 1998. So how can we make email creation and design easier?


Take Advantage of Post-Purchase Purchases

We are starting a blog series on improving transactional emails, taking examples from our inboxes and showing how to be smarter about them. To start preparing for this, I went through some old receipts of mine to see if I could contribute, and was struck by how often companies do not take advantage of the high open rates of their email receipts in order to sell more product.


The Top 3 Trends from the Litmus Email Design Conference

The following blog post features sendwithus Front-end Developer Karl Horky (@KarlHorky)

When sendwithus asked me to represent the team at the first Email Design Conference in London, I jumped at the opportunity. I thought I would maybe learn a thing or two, and at least get a trip out of it.  Was I ever wrong.

The conference was a whirlwind of talented presenter after presenter.  A positive vibe permeated the conference center. It had endless networking opportunities with great people. As I furiously took down my notes, I noticed these top trends woven through the presentations: