Matt Harris | February 7, 2018
Despite the hype around social media and chatbots, email is still the primary method of communication businesses use to reach their customers. Some 80% of marketers surveyed in 2016 said email was core to their business, while email use among white-collar Americans rose 17% year-over-year. Millennials spend the most time on email of any age
Sendwithus | August 26, 2016
Sendwithus team member Kelly joined Matt Gonzales of Kickbox.io to chat about email segmentation. They reviewed common segmentation strategies, the crucial first step of having a clean email list, and ways to avoid stale data. They also covered some real-life email examples of what can happen when data and timing go wrong in the wild.
Alex Mohr | August 9, 2016
While there are plenty of tools out there that help you draft emails using a friendly interface, your true email potential will always go untapped if you’re not comfortable digging into the code a bit. Since email is largely a self-taught profession – I’ve never met anyone with an email design degree – usually this means
Sendwithus | April 20, 2016
In conjunction with our friends over at ZURB, we are excited to unleash the latest template theme for our Open-Source Email Template library: Meow! ZURB is known to be the best for responsive emails, due to their Foundation for Emails framework that ensures that even with customization, your emails will look amazing on nearly any device. Starting with
Alex Mohr | May 29, 2015
Referral programs don’t seem to suffer the same overcrowding effects as most other messaging. Giving a user multiple opportunities (within reason) to like, share, review, or refer others can only ever increase engagement. Of course, user engagement can drop-off over time, but this effect holds out longer than you expect and probably a lot longer
Matt Harris | May 18, 2015
Uber is a company built around the customer experience; from the slick app to professional drivers, every step is designed to convey a polished brand and experience. One of my favorite parts of the Uber experience is the receipt email you get after taking a ride. And that’s not just because I’m an email buff
Alex Mohr | March 10, 2015
As soon as we started programming, we found to our surprise that it wasn’t as easy to get programs right as we had thought. Debugging had to be discovered. I can remember the exact instant when I realized that a large part of my life from then on was going to be spent in finding