Making Mobile Emails Convert

Today, half of ALL the email opens in the world happen on a mobile device. And, in the next 3 years, that’s expected to jump to 78% (or 59 trillion emails a year, but who’s counting).

If you’re sending email, you’ve probably already noticed that your messaging just doesn’t convert as well on mobile as it does on a desktop.

That’s concerning.

With more and more email going to phones and tablets these days, boosting conversion on mobile can be big headache. So, lets take a step back and ask:

How do you write emails for those tiny screens?

We're not actually saying 'this is the Earth calling you,' Matilda

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Sendwithus joins AirPair Trusted Partner Experts

Sendwithus is fortunate to have a brilliant technical team committed to building awesome product.  We are proud to announce that we are a Trusted Partner for our friends at AirPair. We are collaborating with over a dozen of the world’s most innovative tech companies to offer trustworthy integration support.

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Press Release: Victoria Startup Sendwithus in the Silicon Valley: First BC-founded Company Backed by Legendary Accelerator Y Combinator

For Immediate Release

Media Contact:  Linley Faulkner | Phone:  408-707-5063  |  Email:  linley@sendwithus.com | Website:  sendwithus.com 

Victoria, BC  February 12, 2014

Victoria Startup Sendwithus in the Silicon Valley:  First BC-founded Company Backed by Legendary Accelerator Y Combinator 

When Victoria-based startup Sendwithus mysteriously uprooted their entire team to Silicon Valley, friends and colleagues were shocked at the bold move. Within a couple weeks, the 8-person team packed their suitcases and moved into a house in Sunnyvale, California. They told friends and colleagues their goal was to build faster and be in proximity to the Silicon Valley technology scene, but co-founders Matt Harris and Brad Van Vugt had bigger reasons behind the move.

Sendwithus, a Software as a Service (SaaS) company focusing on A/B testing for transactional email, announced their backing by the legendary startup incubator Y Combinator (YC) in a recent TechCrunch article.

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Case Study: A/B Test Transactional Email For an 8.6% Conversion Lift

sendwithus unlocks potential for testing that is largely ignored by the marketing industry.

– Christian Croft, co-founder of uSell

TLDR:
Online marketplace uSell achieves 24.5% increase in open rate and 8.6% increase in revenue-generating offline conversions through sendwithus transactional email A/B testing. Continue…

Editing HTML Emails without Technical Knowledge

In 2014, the process of creating well-designed emails is horrendous. But emails are written in HTML so it’s just like creating a web page, right? Wrong. Most email applications support only a small subset of HTML features and this subset often varies across email apps, leaving an even smaller subset of features that work across all email apps. So yes, creating an HTML email is like creating a web page – In 1998. So how can we make email creation and design easier?

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Case Studies: SuperRewards

At sendwithus, one of our favorite customers is SuperRewards. They are a great company that helps game developers monetize more users in their games and apps. When we started working with their Director of Marketing, Derek Shanahan (@dshan), we knew he was excited to get visibility and control over the transactional emails they were sending to their customers’ end users. When we started working with SuperRewards, they were already providing a great email experience by using our partner SendGrid, but we noticed one transactional email that really stuck out; it was a payment receipt sent to the end user.

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Take Advantage of Post-Purchase Purchases

We are starting a blog series on improving transactional emails, taking examples from our inboxes and showing how to be smarter about them. To start preparing for this, I went through some old receipts of mine to see if I could contribute, and was struck by how often companies do not take advantage of the high open rates of their email receipts in order to sell more product.

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The Top 3 Trends from the Litmus Email Design Conference

The following blog post features sendwithus Front-end Developer Karl Horky (@KarlHorky)

When sendwithus asked me to represent the team at the first Email Design Conference in London, I jumped at the opportunity. I thought I would maybe learn a thing or two, and at least get a trip out of it.  Was I ever wrong.

The conference was a whirlwind of talented presenter after presenter.  A positive vibe permeated the conference center. It had endless networking opportunities with great people. As I furiously took down my notes, I noticed these top trends woven through the presentations:

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