Don’t get me wrong, we here at sendwithus love drip campaigns. But when we sat down with our friend Noah Kagan of AppSumo to talk onboarding emails, it became very clear that – especially for startups – a drip campaign to address the pain points in your product might be presumptuous; to heal your users’ pain, first you must experience it.
“But how do I experience the pain of something that’s not happening to me?” asked the robot. The same way you do in real life: ask, listen, and be available. These are the tenets that guide us through our latest installment in the Pirate’s Guide to Email: The Onboarding Campaign