Don’t Start a Drip Campaign

Don’t get me wrong, we here at sendwithus love drip campaigns. But when we sat down with our friend Noah Kagan of AppSumo to talk onboarding emails, it became very clear that – especially for startups – a drip campaign to address the pain points in your product might be presumptuous; to heal your users’ pain, first you must experience it.

“But how do I experience the pain of something that’s not happening to me?” asked the robot. The same way you do in real life: ask, listen, and be available. These are the tenets that guide us through our latest installment in the Pirate’s Guide to Email: The Onboarding Campaign

even robots have empathy, sometimes


A Pirate’s Guide to Email

During YCombinator, word got around that there was an email company in the batch, and there was a corresponding steady increase in other founders asking us how they could improve their email. We’re always more than happy to answer these kinds of questions, but to save everyone some time in the long run, we’ve begun to compile some of the more useful answers into a guide for anyone and everyone that wants to send better emails.

To that end, we’re really excited to announce the first chapter in our Pirate’s Guide to Email. Chapter 1 is focusing specifically on using well-crafted welcome emails to bridge the gap between acquisition and activation. And we promise to take it easy on the pirate references.

A Pirate's Guide to Email