Sendwithus team member Kelly joined Matt Gonzales of Kickbox.io to chat about email segmentation.
They reviewed common segmentation strategies, the crucial first step of having a clean email list, and ways to avoid stale data. They also covered some real-life email examples of what can happen when data and timing go wrong in the wild.
Slides available here:
No time to watch a video but still want to learn about segmentation? This short blog post covers some of the same information.