The Edge of Tomorrow: Email. Engage. Repeat.

Set up recurring campaigns painlessly!

Set up recurring campaigns painlessly!

At sendwithus, we believe that setting up recurring email campaigns should be a walk in the park…

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This is why we’re happy to announce that we’ve automated the process behind setting up and querying for recurring daily and/or weekly pitches. This complements the capabilities of Connect perfectly—a recap: Connect allows marketers to access all customer data in real-time, directly from the source, from within the email tool. By being able to effortlessly access (and thereby leverage) all of the customer data you have in your arsenal, you can create continuously evolving, sophisticated multi-dimensional segments. These segments will change as customer data changes within its natural habitat; no stale CSV imports or data transfers necessary!

The updated functionality of campaign settings, now allows marketers to simply “set and forget” highly targeted campaigns:

Easy-peezy! Just set and forget.

Easy peezy! Just set and forget.

The option to schedule any campaign on a recurring basis is presented as a secondary option when editing a campaign. In turn, analytics will be available for each dispatched recurring campaign, individually. To watch the entire demo click here.

With the stress of managing the technical execution of recurring email campaigns alleviated, marketers can allocate more time on impactful work; such as editing templates, reviewing analytics, creating persuasive content, segmenting and personalizing. Timely and superior campaigns will keep audiences both captivated and responsive, thereby driving more sales and increasing the bottom line.

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Speaking of driving, let’s take a look at how a recurring campaign could be set in motion for a transportation marketplace like Lyft or Uber… Let’s say that such a ride service wants to offer a recurring bi-weekly promotion…

A use case for ride-share services.

Time: Friday & Saturday, 10pm to 2am
Behaviour: unused credits
Demographic: geo, San Francisco

The idea is to encourage people to have a carefree night out on the town, potentially spending more than their credits, whilst avoiding inebriated driving. The time to market from inception to delivery (e.g. creating the email, creative signoff, list creation, pulling the data, and sending the email) is crucial; you want to make sure promotions are well-timed! Since marketers can now access all customer data and create queries easily from within the same email tool, the margin of error (i.e. being too late or too early) is slim.

BattleSnake 2017: Slithering into First Place

BattleSnake 2017: Slithering into First Place

Another spring has come to the island and that means another BattleSnake in the books. On March 4th, 2017 over 400 participants took over the lower level of the Victoria Conference Centre for an amazing day of programming, camaraderie and serpentine silliness. The event turned out great and the feedback we are still receiving has been amazing! After the tournament finals wrapped up we ran over to the Guild for an amazing after party hosted by Barkerville Brewing.

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15 days until BattleSnake: Are you ready?

Shake off your post -Valentine’s chocolate sugar rush and get your coding fingers ready:
BattleSnake 2017 is fast approaching!

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For the fourth annual occurrence, we are inviting all developers and students to come and to join us for the programing competition of the year – pitting artificial intelligence (AI) snakes against one another to duke it out for eternal glory and over $5,000 in prizes.

BattleSnake is open to students and developers of all skill levels. We’ve already had over 450 people sign up to participate but still have room for more.

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Announcing Sendwithus Lite!

It is with great excitement that we announce the launch of Sendwithus Lite!

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Our goal has always been simple pricing that grows with our customers – and now we’re making it even more simple by consolidating Starter, Business, and Growth plans into Sendwithus Lite.

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Warm Winter Greetings from Sendwithus

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Next week, our team of SWUbies will be taking some much needed time off to breathe deep, soak up family time, and play with our new Hatchimals. As such, our in-app live chat support will be unavailable from December 24th to January 3rd. API and App Dashboard functionality will be unaffected.

Fret not – if you run into any problems, just drop us an email at support@sendwithus.com, which we‘ll be monitoring per usual.  If you’d like to extend us any holiday wishes such as a Happy Christmukkah, Robonzaa, or just share cute dog pictures – give us a shout on Twitter, @send_with_us.

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Stay out of the Penalty Box: Email Deliverability with SendGrid

This morning, Luke Martinez of SendGrid and I hosted a webinar about Email Deliverability. Luke is a Deliverability Consultant and helps companies sort out complex issues and guides them on the road to a great Sender Reputation. You put a lot of time, effort, and energy into your email campaigns however no one will read them if you’ve developed a bad ‘rap.

A few things we cover:

  • 9 most important email engagement metrics for sending reputation
  • Top 4 expectations for senders
  • How to use A/B testing to try new things without impacting deliverability

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Don’t Let Big Emails Cost You Big Sales

Despite what they tell you in Texas: bigger is not always better – at least when it comes to email. Sidebar: during my three year tenure as an Austinite, I was very disappointed to learn that not all toast in Texas is Texas Toast. I know, I know – I was just as devastated as you.


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Bigger is not always better when it comes to emails, in fact – huge emails could cost you big sales.

What am I supposed to do next?

Few marketers are able to master the awesome digest style emails showcasing deals or product recommendations. Sending a super long email with a hundred suggested items will overwhelm your recipients and they may just close the email and not convert at all.

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I’ve looked at clouds from both sides now

It’s no secret that here at Sendwithus, we are big supporters of cloud-hosted email templates. Overall, moving transactional emails from hard-coded within an app to the cloud makes emails more accessible to different teams and generally easier to manage.

But before you start making waves at your workplace, be sure to consider how this impacts all teams: Marketing, Product Managers and Developers. Changing workflows and shifting tools/processes at any job is rarely met without some level of pushback. Keep in mind that there’s always a learning curve to any new tool, for all users. The best way to get ahead, and to have a successful rollout, is to consider how this change will impact all stakeholders.

Consider your colleague's perspectives and get your team on board.

Consider your colleague’s perspectives and get your team on board.

For more on what to consider before you start your transition, check out this post by our CEO Matt Harris, the ABC’s of moving to cloud email templates.

Mailgun Verification Changes: What you need to know

As of December 1st, 2016, Mailgun will require all sending domains to be verified to continue sending and receiving messages. If you’re one of our friends sending with an unverified domain, it’s time to get on this and verify so that your emails will continue without disruption. 

To access and update, follow these steps:

  1. Login to the Mailgun Dashboard and select the “Domains” Section.
  2. Select any domain that is labeled as “unverified” in orange.
  3. In the Domain Verification & DNS section, locate the records that have a red warning indicator.
  4. Now within the DNS administration tool provided by your DNS or hosting provider, you’ll need to add all these listed DNS records.  Mailgun has these great guides to walk you through the process for common providers.
  5. After you’ve added all listed records, click the “Check DNS Records Now” button in the Mailgun dashboard, from the same section where you pulled the values. Note: it may take up to 24 hours for this to resolve due to caching.
  6. Once the verification is complete, your domain will update to say “Verified” within Mailgun.

Not sure which domains are actively sending/receiving messages? Check out the logs and reporting features within the Mailgun dashboard. If you run into trouble, get in touch with the Mailgun support team by creating a help ticket.

Reminder – the changes will go live on Dec 1. It may only be November 7th today but if years past are any indicator – the month of November will fly by.

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Get this verification knocked out early so you can cruise into the Thanksgiving season knowing that you won’t be stuck updating this information in the midst of a post-feast turkey haze.

Cheers,
The Sendwithus Team

Gmail Ch-ch-ch-ch-changes

As you know by now, over here at Sendwithus we’re a team of Email nerds and like to keep on top of email news and happenings in the email world. Recently, Gmail made a few changes that affect the lives of email designers, developers and strategists – we want to be sure you’re in the know.

Gmail will now support CSS media queries!

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This means that coding for emails will be easier and your message will be formatted as originally intended, regardless of viewing on a desktop, portrait mode on a phone, or landscape mode on a tablet; the styles will be able to update based upon width, rotation, and resolution making sure your responsive design emails display great on every device.

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