How to Boost B2B Email Outreach with AI and Machine Learning

No one likes to leave money on the table, but many B2B marketers do it again and again with their email messaging. Every time a customer, existing or prospective, opens an email, it’s an opportunity. It’s your chance to cross- or upsell a current user, or to engage a prospect and move them along in

How to Interview at a Tech Startup

As a job seeker, it can be easy to look at the interview as a one-sided process, where a company is deciding if you’re a good fit for their role. But an interview is also a chance for you to evaluate whether the company and the role are going to be a good fit for

How to Create an Honest and Transparent Employee Value Proposition

One of the best pieces of advice I received when I started working in tech was from a senior recruiter at Twitter, who told me that one of the first things I should do was create an Employee Value Proposition (EVP). This was especially important, they said, if I was going to be expending time

The Top 3 Tips for Successful Outbound Recruiting

Outbound recruitment is a strategy where a recruiter seeks out and contacts candidates they believe could be a good fit for the role at hand. It’s an essential practice for any recruitment team, but it can involve a lot of ups and downs. For some roles, your efforts will be successful and you’ll fill a

Policy for a Pet-Friendly Workplace

Pet-friendly workplaces are the norm in tech and they’re quickly becoming an expectation of employees. Industry leaders like Google and Facebook have well-established policies for employees who want to bring their pets to work. The Amazon headquarters in Seattle has a particularly pet-friendly campus, with up to 6000 dogs in the office some days! They