How to Choose an Email Service Provider

Choosing an Email Service Provider (ESP) is really challenging. You need to trust your provider to get your emails delivered. This is an important decision that impacts your ability to communicate with your customers. A provider that is cost-effective today may not scale with your needs as you grow. And with so many good options

It’s Okay If You Block My Tracking Pixel

We’re sending and receiving more email than ever, and it’s not only because people love email. It just works. And to understand which emails are working and how well, we’ve got a few tricks up our sleeves. What doesn’t always enter the conversation, though, is whether or not the user is comfortable with those tricks.

How to Send Email like Uber

Uber is a company built around the customer experience; from the slick app to professional drivers, every step is designed to convey a polished brand and experience.  One of my favorite parts of the Uber experience is the receipt email you get after taking a ride. And that’s not just because I’m an email buff

Debugging Churn With User Post-Mortems

As soon as we started programming, we found to our surprise that it wasn’t as easy to get programs right as we had thought. Debugging had to be discovered. I can remember the exact instant when I realized that a large part of my life from then on was going to be spent in finding