Don’t Start a Drip Campaign

Don’t get me wrong, we here at Sendwithus love drip campaigns. But when we sat down with our friend Noah Kagan of AppSumo to talk onboarding emails, it became very clear that – especially for startups – a drip campaign to address the pain points in your product might be presumptuous. To heal your users’

The Myth of Deliverability: Plain-text vs. HTML

Is there a risk associated with sending HTML email instead of just plain-text? We alluded to this debate in our guide to welcome emails. There we recommended HTML emails with the stipulation that you should test both. The reason for that stipulation, however, was more about preference than deliverability. Does Plain-text Email Really Have 100% Deliverability?

How to Send Email Like a Startup

During Y Combinator, word got around that there was an email company in the batch. And as the program progressed, there was a steady stream of other founders asking us how they could improve their email. We’re always more than happy to answer these kinds of questions, but to make the information available to everyone, we’ve

A New Approach to Drip Campaigns

Patience and persistence are the most powerful forces available to people who want to make change. That’s why, for marketers, drip campaigns are such an effective tool. Not only do they allow you to do more with less, but they also nurture your leads, inching them closer and closer to conversion. We worked closely with

3 Simple Ways to Write Subject Lines that Get Your Email Opened

What determines a good email? Let’s face it, we decide whether or not to open an email the same way we decide whether or not to open a book, by the cover. And that’s why the key to great email starts with the subject line. After the sender name, subject lines are your first point

SuperHero Email Recap

Earlier this week, I was in Denver, Colorado, visiting our good friends at SendGrid. I was mostly in town to sample the amazing Denver BBQ but I had a secret side mission: a live webinar with SendGrid’s Jillian Wolhfarth, talking smack about transactional email and sharing some exclusive case studies demonstrating email optimization. If you