The Edge of Tomorrow: Email. Engage. Repeat.

Set up recurring campaigns painlessly!

Set up recurring campaigns painlessly!

At sendwithus, we believe that setting up recurring email campaigns should be a walk in the park…

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This is why we’re happy to announce that we’ve automated the process behind setting up and querying for recurring daily and/or weekly pitches. This complements the capabilities of Connect perfectly—a recap: Connect allows marketers to access all customer data in real-time, directly from the source, from within the email tool. By being able to effortlessly access (and thereby leverage) all of the customer data you have in your arsenal, you can create continuously evolving, sophisticated multi-dimensional segments. These segments will change as customer data changes within its natural habitat; no stale CSV imports or data transfers necessary!

The updated functionality of campaign settings, now allows marketers to simply “set and forget” highly targeted campaigns:

Easy-peezy! Just set and forget.

Easy peezy! Just set and forget.

The option to schedule any campaign on a recurring basis is presented as a secondary option when editing a campaign. In turn, analytics will be available for each dispatched recurring campaign, individually. To watch the entire demo click here.

With the stress of managing the technical execution of recurring email campaigns alleviated, marketers can allocate more time on impactful work; such as editing templates, reviewing analytics, creating persuasive content, segmenting and personalizing. Timely and superior campaigns will keep audiences both captivated and responsive, thereby driving more sales and increasing the bottom line.

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Speaking of driving, let’s take a look at how a recurring campaign could be set in motion for a transportation marketplace like Lyft or Uber… Let’s say that such a ride service wants to offer a recurring bi-weekly promotion…

A use case for ride-share services.

Time: Friday & Saturday, 10pm to 2am
Behaviour: unused credits
Demographic: geo, San Francisco

The idea is to encourage people to have a carefree night out on the town, potentially spending more than their credits, whilst avoiding inebriated driving. The time to market from inception to delivery (e.g. creating the email, creative signoff, list creation, pulling the data, and sending the email) is crucial; you want to make sure promotions are well-timed! Since marketers can now access all customer data and create queries easily from within the same email tool, the margin of error (i.e. being too late or too early) is slim.

I’ve looked at clouds from both sides now

It’s no secret that here at Sendwithus, we are big supporters of cloud-hosted email templates. Overall, moving transactional emails from hard-coded within an app to the cloud makes emails more accessible to different teams and generally easier to manage.

But before you start making waves at your workplace, be sure to consider how this impacts all teams: Marketing, Product Managers and Developers. Changing workflows and shifting tools/processes at any job is rarely met without some level of pushback. Keep in mind that there’s always a learning curve to any new tool, for all users. The best way to get ahead, and to have a successful rollout, is to consider how this change will impact all stakeholders.

Consider your colleague's perspectives and get your team on board.

Consider your colleague’s perspectives and get your team on board.

For more on what to consider before you start your transition, check out this post by our CEO Matt Harris, the ABC’s of moving to cloud email templates.

Gmail Ch-ch-ch-ch-changes

As you know by now, over here at Sendwithus we’re a team of Email nerds and like to keep on top of email news and happenings in the email world. Recently, Gmail made a few changes that affect the lives of email designers, developers and strategists – we want to be sure you’re in the know.

Gmail will now support CSS media queries!

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This means that coding for emails will be easier and your message will be formatted as originally intended, regardless of viewing on a desktop, portrait mode on a phone, or landscape mode on a tablet; the styles will be able to update based upon width, rotation, and resolution making sure your responsive design emails display great on every device.

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Email Zen is on the Horizon

We are thrilled to announce our latest addition to our Open Source Email Template library: the Mantra template. Mantra was built by the super-talented folks at Email Monks. The Monks have reached a new level of coding zen – over at the monastery they code and design email newsletters, landing pages, and responsive emails for a multitude of brands and agencies across the globe. Give them a shout if you need some #blessed emails.  

Mantra’s design is simple, with clean and clear transactional email templates in 9 versions; from a Welcome email to a “Win Back” offer email, they’ve got you covered.

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Email Power Hour and the Prisoner of A/Bzkaban

Earlier this year we began hosting a recurring event at our San Francisco HQ – Email Power Hour. We invite local email aficionados and geeks alike (no dementors permitted) to come hang out with us and enjoy snacks, drinks and email nerdery. This past Monday marked the third such occurrence and this time we focused on the topic of A/B testing.

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Swubie Alex, leading our discussion.

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Webinar: Email Segmentation

Yesterday, I teamed up with fellow email nerd Matt Gonzales of Kickbox.io to chat about Email Segmentation. We reviewed common ways to segment users, the crucial first step of having a clean email list, how to avoid stale data and covered some real life email examples when data and timing go wrong in the wild.

Don’t be sad if you missed tuning in for the Hangout – we recorded it!

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Webinar: One Size Fits None

Our CEO + Co-founder Matt Harris recently joined up with Dan Buckstaff, VP of Marketing at Jetlore, for a webinar to discuss the trend for “Best of Breed” tech solutions and the importance of email personalization. Fire drills happen, and we know that it can be tough to tune in for an event so we’ve recorded the session and included it below for your viewing pleasure.

Marketing is difficult, shouldn’t I just sign up for one of those all-in-one CRM email marketing systems? That may be the way to hit the “easy button” (and lock you into a large monetary and time investment), however there are tons of other ways to select your martech stack. Companies of all sizes (enterprise to startup) are “unbundling cloud software” by choosing vendors/partner to solve specific growth needs instead of taking years to integrate complex systems.  In order to optimize ROI, businesses are choosing to select the best specialized sales and marketing tools that outperform the native functionality of an all-in-one solution.  

Highlights:

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5 Common Mistakes That Destroy Email Deliverability

This post is brought to you by our friend Jessica Martinez. Jessica is a music advocate, social media enthusiast, and Marketing Director of Kickbox.io. 

In this article we’ll be discussing common mistakes email marketers make that keep their messages from reaching the inbox. If you send email, take note, as you may be committing an email deliverability faux pas without even realizing it.

Email deliverability is the percent of emails that land in the inbox. It doesn’t matter how dazzling your email campaigns are if you have low deliverability. Only a small portion of your recipients will ever see your messages. Inbox placement is influenced by many factors, including your sender reputation, so it’s important you adhere to best practices to ensure your messages get delivered.

While it’s common to make errors from time to time, these offenses can land you in big trouble if they occur frequently. This is a big deal because email deliverability issues are not easily fixed.

The following five mistakes will keep you from seeing the results you want. Continue…

Webinar: Sendwithus 101

Earlier this week, we teamed up with our friends at Mailgun to host a Webinar for a group of newbies looking to take their Mailgun game to the next level. We introduced them to the Sendwithus platform (including a demo), talked thru a few transactional email wins and fails, and learned how to identify a dreaded Dead End email.

If this sounds like something you’re sad to have missed, you’re in luck because we recorded the demo!

Demo Highlights:

  • Activate your Sendwithus account and set up an email template
  • Fire off an email through a short code example
  • Set up drip campaigns to follow up with prospects and customers
  • A/B test your emails to better optimize your email templates
  • Preview your emails across different devices using Litmus

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Inlining Like It’s 1999

One of the more peculiar frustrations of email development is that many email clients strip out the data in your head tag. This means your CSS has to be written inline in a style tag to avoid being amputated. “But,” you may be thinking, “that doesn’t sound very Cascading at all!” and you would be right.

yeah, get in line
Luckily, if you’re using our editor, you never needed to know any of this because we inline everything behind the scenes automatically. If, for whatever crazy reason, you’re not using our editor, that’s fine. It’s your loss. We’re not even hurt. It’s FINE! In fact, it’s so fine we want to do something nice for you, so we’ve made our CSS inliner available for everyone–you don’t even have to log in. Continue…