Stay out of the Penalty Box: Email Deliverability with SendGrid

This morning, Luke Martinez of SendGrid and I hosted a webinar about Email Deliverability. Luke is a Deliverability Consultant and helps companies sort out complex issues and guides them on the road to a great Sender Reputation. You put a lot of time, effort, and energy into your email campaigns however no one will read them if you’ve developed a bad ‘rap.

A few things we cover:

  • 9 most important email engagement metrics for sending reputation
  • Top 4 expectations for senders
  • How to use A/B testing to try new things without impacting deliverability

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I’ve looked at clouds from both sides now

It’s no secret that here at Sendwithus, we are big supporters of cloud-hosted email templates. Overall, moving transactional emails from hard-coded within an app to the cloud makes emails more accessible to different teams and generally easier to manage.

But before you start making waves at your workplace, be sure to consider how this impacts all teams: Marketing, Product Managers and Developers. Changing workflows and shifting tools/processes at any job is rarely met without some level of pushback. Keep in mind that there’s always a learning curve to any new tool, for all users. The best way to get ahead, and to have a successful rollout, is to consider how this change will impact all stakeholders.

Consider your colleague's perspectives and get your team on board.

Consider your colleague’s perspectives and get your team on board.

For more on what to consider before you start your transition, check out this post by our CEO Matt Harris, the ABC’s of moving to cloud email templates.

Email Power Hour and the Prisoner of A/Bzkaban

Earlier this year we began hosting a recurring event at our San Francisco HQ – Email Power Hour. We invite local email aficionados and geeks alike (no dementors permitted) to come hang out with us and enjoy snacks, drinks and email nerdery. This past Monday marked the third such occurrence and this time we focused on the topic of A/B testing.

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Swubie Alex, leading our discussion.

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Webinar: Email Segmentation

Yesterday, I teamed up with fellow email nerd Matt Gonzales of Kickbox.io to chat about Email Segmentation. We reviewed common ways to segment users, the crucial first step of having a clean email list, how to avoid stale data and covered some real life email examples when data and timing go wrong in the wild.

Don’t be sad if you missed tuning in for the Hangout – we recorded it!

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Webinar: One Size Fits None

Our CEO + Co-founder Matt Harris recently joined up with Dan Buckstaff, VP of Marketing at Jetlore, for a webinar to discuss the trend for “Best of Breed” tech solutions and the importance of email personalization. Fire drills happen, and we know that it can be tough to tune in for an event so we’ve recorded the session and included it below for your viewing pleasure.

Marketing is difficult, shouldn’t I just sign up for one of those all-in-one CRM email marketing systems? That may be the way to hit the “easy button” (and lock you into a large monetary and time investment), however there are tons of other ways to select your martech stack. Companies of all sizes (enterprise to startup) are “unbundling cloud software” by choosing vendors/partner to solve specific growth needs instead of taking years to integrate complex systems.  In order to optimize ROI, businesses are choosing to select the best specialized sales and marketing tools that outperform the native functionality of an all-in-one solution.  

Highlights:

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5 Common Mistakes That Destroy Email Deliverability

This post is brought to you by our friend Jessica Martinez. Jessica is a music advocate, social media enthusiast, and Marketing Director of Kickbox.io. 

In this article we’ll be discussing common mistakes email marketers make that keep their messages from reaching the inbox. If you send email, take note, as you may be committing an email deliverability faux pas without even realizing it.

Email deliverability is the percent of emails that land in the inbox. It doesn’t matter how dazzling your email campaigns are if you have low deliverability. Only a small portion of your recipients will ever see your messages. Inbox placement is influenced by many factors, including your sender reputation, so it’s important you adhere to best practices to ensure your messages get delivered.

While it’s common to make errors from time to time, these offenses can land you in big trouble if they occur frequently. This is a big deal because email deliverability issues are not easily fixed.

The following five mistakes will keep you from seeing the results you want. Continue…

Webinar: Sendwithus 101

Earlier this week, we teamed up with our friends at Mailgun to host a Webinar for a group of newbies looking to take their Mailgun game to the next level. We introduced them to the Sendwithus platform (including a demo), talked thru a few transactional email wins and fails, and learned how to identify a dreaded Dead End email.

If this sounds like something you’re sad to have missed, you’re in luck because we recorded the demo!

Demo Highlights:

  • Activate your Sendwithus account and set up an email template
  • Fire off an email through a short code example
  • Set up drip campaigns to follow up with prospects and customers
  • A/B test your emails to better optimize your email templates
  • Preview your emails across different devices using Litmus

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3 Key Opportunities to Improve Email Engagement

This post is brought to you by our friend Mary Nielsen. Mary is a donning down-vester, Pacific Northwester and Marketing Communications Specialist at LeadGenius

 

Every morning I open my work inbox and greet around 3,467 unread-and-counting emails wondering if it will ever get down to that coveted and clean (0). It’s a wishful thought. In reality there are simply too many emails for me to keep up.

I’m not alone, though. Last year, the average number of emails sent and received in a single day was 205 billion. And the number is only rising.

To put such a big number in perspective, Neptune is just past 205 billion miles from Earth. Continue…

Which Email Service Provider Should You Use?

Choosing an Email Service Provider (“ESP”) is really challenging. You need to trust your provider to get your emails delivered.

This is an important decision that impacts your ability to communicate with your customers. A provider that is cost effective today may not scale with your needs as you grow. With so many good options, it’s difficult to learn how ESP differ and pick one that’s right for you.

At Sendwithus, we partner with the best ESPs and are often asked by customers “Which ESP should I use?”.

The answer is: “it’s complicated”. Here’s how we break it down.

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It’s Okay If You Block My Tracking Pixel

We’re sending and receiving more email than ever, and that’s not just because people love email so much that they can’t help it. It just works. And to understand which emails are working and how well, we’ve got  a few tricks up our sleeves. What doesn’t always enter the conversation, though, is whether or not the user is comfortable with these methods.

Recently, there’s been an uptick in the popularity of plugins and extensions that block the functionality of tracking pixels. As a marketer, it may be your instinct to panic at this thought, but there are other options, perhaps even better ones, to give you insight into the performance of your emails.

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