Stay out of the Penalty Box: Email Deliverability with SendGrid

This morning, Luke Martinez of SendGrid and I hosted a webinar about Email Deliverability. Luke is a Deliverability Consultant and helps companies sort out complex issues and guides them on the road to a great Sender Reputation. You put a lot of time, effort, and energy into your email campaigns however no one will read them if you’ve developed a bad ‘rap.

A few things we cover:

  • 9 most important email engagement metrics for sending reputation
  • Top 4 expectations for senders
  • How to use A/B testing to try new things without impacting deliverability

One of the top four expectations for email senders includes unsubscribe best practices such as honoring the request in a timely manner and making it easy for recipients to unsubscribe. I recently dove into the “Art of the Unsubscribe” in a SendGrid blog post, give it a looksie if you’re interested in how to handle unsubscribes with grace, even when you’d rather beg your recipients not to go.

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And if you’re sad you’ve missed the complete webinar, worry not – we recorded the entire thing for your viewing pleasure:

Slides available here:

We hope this helps you give a damn about your reputation. If there’s another topic you’d like to see me or Luke cover in a future webinar, let us know!

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