Stay out of the Penalty Box: Email Deliverability with SendGrid

This morning, Luke Martinez of SendGrid and I hosted a webinar about Email Deliverability. Luke is a Deliverability Consultant and helps companies sort out complex issues and guides them on the road to a great Sender Reputation. You put a lot of time, effort, and energy into your email campaigns however no one will read them if you’ve developed a bad ‘rap.

A few things we cover:

  • 9 most important email engagement metrics for sending reputation
  • Top 4 expectations for senders
  • How to use A/B testing to try new things without impacting deliverability

One of the top four expectations for email senders includes unsubscribe best practices such as honoring the request in a timely manner and making it easy for recipients to unsubscribe. I recently dove into the “Art of the Unsubscribe” in a SendGrid blog post, give it a looksie if you’re interested in how to handle unsubscribes with grace, even when you’d rather beg your recipients not to go.


And if you’re sad you’ve missed the complete webinar, worry not – we recorded the entire thing for your viewing pleasure:

Slides available here:

We hope this helps you give a damn about your reputation. If there’s another topic you’d like to see me or Luke cover in a future webinar, let us know!

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