Don’t Let Big Emails Cost You Big Sales

Despite what they tell you in Texas: bigger is not always better – at least when it comes to email. Sidebar: during my three-year tenure as an Austinite, I was very disappointed to learn that not all toast in Texas is Texas Toast. I know, I know – I was just as devastated as you.

Bigger is not always better when it comes to emails, in fact – huge emails could cost you big sales.

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The Email Power Hour and the Value of A/B Testing

In 2016, Sendwithus hosted a recurring event at our San Francisco HQ – The Email Power Hour. We invited local email aficionados and nerds alike to join us for some snacks and drinks while geeking out on email. One of these events focused on the topic of A/B testing.

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Sendwithus team member Alex leading the discussion.

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5 Common Mistakes That Destroy Email Deliverability

This post is brought to you by our friend, Jessica Martinez. Jessica is a music advocate, social media enthusiast, and Marketing Director at Kickbox.io. 

Email deliverability is the percent of emails that land in the inbox. It doesn’t matter how dazzling your email campaigns are if you have low deliverability. Only a small portion of your recipients will ever see your messages. Inbox placement is influenced by many factors, including your sender reputation, so it’s important you adhere to best practices to ensure your messages get delivered.

While it’s common to make errors from time to time, these offenses can land you in big trouble if they occur frequently. This is a big deal because email deliverability issues are not easily fixed, so it’s best to avoid them in the first place.

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Webinar: Sendwithus 101

Earlier this week, we teamed up with our friends at Mailgun to host a Webinar for a group of newbies looking to take their Mailgun game to the next level. We introduced them to the Sendwithus platform (including a demo), talked thru a few transactional email wins and fails, and learned how to identify a dreaded Dead End email.

If this sounds like something you’re sad to have missed, you’re in luck because we recorded the demo!

Demo Highlights:

  • Activate your Sendwithus account and set up an email template
  • Fire off an email through a short code example
  • Set up drip campaigns to follow up with prospects and customers
  • A/B test your emails to better optimize your email templates
  • Preview your emails across different devices using Litmus

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Inlining Like It’s 1999

Update: Gmail made some changes in late 2016 to support CSS styles in the header. Inlining is still a good idea, though, since other email clients may still strip style tags.

One of the more peculiar frustrations of email development is that many email clients strip out the data in your head tag. This means your CSS has to be written inline in a style tag to make sure your emails look fabulous in all clients.

“But,” you may be thinking, “that doesn’t sound very cascading at all!” And you would be right.

Luckily, if you’re using Sendwithus, you never needed to know any of this because we inline everything behind the scenes, automatically. But if, for whatever crazy reason, you’re not using our editor, that’s fine. We’re not even hurt. It’s FINE!

In fact, it’s so fine we want to do something nice for you, so we’ve made our CSS Inliner available for everyone – you don’t even have to log in. Continue…

3 Key Opportunities to Improve Email Engagement

This post is brought to you by our friend Mary Nielsen. Mary is a donning down-vester, Pacific Northwester, and Marketing Communications Specialist at LeadGenius

Every morning I open my work inbox and greet around 3,467 unread-and-counting emails, wondering if it will ever get down to that coveted and clean (0). It’s a wishful thought. In reality, there are simply too many emails for me to keep up.

I’m not alone, though. Last year, the average number of emails sent and received in a single day was 205 billion. And that number is only rising.

To put such a big number in perspective, Neptune is just over 205 billion miles from Earth.

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